Moody readers will recall that in late January, Whirlpool Corporation unexpectedly announced its president and chief operating officer Joe Liotine was leaving the role. This morning, the appliance maker announced the replacement for president of U.S. operations, 20+ year company veteran Alessandro Peruccheti.
Peruccheti most recently served as a vice president in the company’s Europe, Middle East, Africa unit, overseeing market operations, product marketing and brands, and consumer services in Europe.
According to Whirlpool Corporation’s news release, Perucchetti holds a bachelor’s degree in business administration from Bocconi University in Milan, Italy, and an executive MBA from Kellogg School of Management at Northwestern University.
“Alessandro has a proven track record and his leadership and experience within the company have given him a unique perspective into our North American business,” said Marc Bitzer, Whirlpool Corp. chairman and CEO. “This is a critical time for the home appliance industry, and Alessandro is the ideal person to lead our iconic brand portfolio and accelerate the pace of innovation.”
Text of the full release below.
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Whirlpool Corp. Names Alessandro Perucchetti President of U.S. Operations
BENTON HARBOR, Mich., March 15, 2023 — Whirlpool Corporation (NYSE: WHR) announced that it has named Alessandro Perucchetti as president of the company’s U.S. operations. Perucchetti has also been appointed to Whirlpool Corporation’s executive committee.
In this new role, Perucchetti will oversee Whirlpool Corp.’s U.S. commercial and business operations, including brand strategy, marketing, sales, consumer services and integrated supply chain (U.S. and Mexico plants).
“Alessandro has a proven track record and his leadership and experience within the company have given him a unique perspective into our North American business,” said Marc Bitzer, Whirlpool Corp. chairman and CEO. “This is a critical time for the home appliance industry, and Alessandro is the ideal person to lead our iconic brand portfolio and accelerate the pace of innovation.”
Perucchetti joined Whirlpool in 2002 as part of the company’s trade marketing team for Whirlpool Italy. Since then, he has gained sales, marketing, category management, merchandising and operations experiences across various leadership roles in the North America and EMEA regions. Most recently, he served as a vice president in EMEA overseeing market operations, product marketing and brands, and consumer services in Europe.
“I am excited to return to the U.S. to help deliver product leadership, grow our direct to consumer business and continue the work being done to build a resilient supply chain,” said Perucchetti. “Two-thirds of American homes contain a Whirlpool product. That is a unique responsibility, and it grounds us in our focus of improving life at home.”
Perucchetti holds a bachelor’s degree in business administration from Bocconi University in Milan, Italy, and an executive MBA from Kellogg School of Management at Northwestern University.
