Fans of the “Pure Michigan” brand of radio and TV commercials touting the glory of the Great Lakes State who experience the all-too-fleeting wave of nostalgia sweeping over them whenever the messages play are about to have an incredible new experience that will last much longer and truly transport you mentally to some of those absolutely unforgettable memories.
Leaders at the Michigan Economic Development Corporation’s Travel Michigan unit have crafted a first-of-its kind ambient sound album which will be free to anyone interested in listening, downloading, sharing or simply escaping to.
Combining the natural sounds of Michigan’s iconic state parks with its rich musical history and talent, Pure Sounds of Michigan is, indeed, a first-of-its-kind, ambient album designed to bring new awareness of and inspire travel to the state of Michigan. Being released by Pure Michigan in its entirety next Wednesday, on May 22nd, the album utilizes the power of sound to transport listeners to fond memories and inspire trip planning to the state.
Dave Lorenz is Vice President of Travel Michigan. He says, “The natural wonders of Michigan come to life in each of these tracks,” and adds, “We cannot wait for Michiganders, and those around the world, to listen to Pure Sounds of Michigan and be transported to the natural sounds of calming waves rolling onto our beach shores, the gentle breezes atop a 300 foot dune and all of the state’s colorful leaves bustling about a forest. From the artists themselves, to our partners at the DNR and Assemble Sound, this album is truly a love letter to Michigan.”
Produced and released by Detroit-based Assemble Sound to coincide with the Michigan Department of Natural Resources State Park Centennial celebration in 2019, the multi-faceted project has Michigan artists, companies and organizations in the mix.
Ron Olson, Chief of the Michigan Department of Natural Resources Parks & Recreation Division, says, “Being outdoors is an immersive sensory experience,” and adds, “Combining the familiar sounds of our state parks –birds chirping, lapping waves, whistling wind – with music created by Michigan artists is what makes this project perfect for celebrating the centennial. The album is a brand new way to experience Michigan state parks with the push of a button.”
Each track on the album was developed by utilizing sounds from state parks, which were recorded by local composers and producers Blair French and Eddie Logix. The 12 artists featured on the album were given the freedom to mix their track as they saw fit – seeking inspiration from the sounds themselves and their personal experiences. A detailed look into the inspiration and process for the artists can be seen in the video The Making of Pure Sounds of Michigan at this link: https://www.youtube.com/watch?v=pxyCHzvuNVY&feature=youtu.be
Garret Koehler is General Manager at Assemble Sound. He tells us, “From its inception, the unique musical challenge of this project was combining hundreds of field recordings and ten different original compositions into something that felt simultaneously diverse and cohesive.” Koehler notes, “Finishing the process with a world-class ambient album in-hand is a testament to both the talent of the artists involved and the potency of their shared connection to Michigan.”
Three singles from the album are currently released online and can be heard at the link below and on major streaming platformds. The include “Childhood Memories” by John Beltran, “Forest Trails” by Windy & Carl, and “The Rock” by Waajeed. Here’s the link to those three: http://michigan.org/puresounds
The album’s full track list includes:
Dave Graw – “Lighthouse at Sunrise”
Todd Modes – “Island Drift”
Blair French feat. Ahya Simone – “The Cedar and the Falls”
Windy & Carl – “Forest Trails”
John Beltran – “Childhood Memories”
Nuntheless – “City of Sand”
Eddie Logix – “Lake of the Clouds”
Greater Alexander – “Dark Sky Dunes”
Sterling Toles feat. Rafael Statin – “Campfire Rituals”
Waajeed – “The Rock (Bridge to a New Day)”
The album will be available as a free download or stream on all major streaming platforms on May 22nd. A limited edition of promotional vinyl of the full album was pressed by Detroit’s legendary Archer Records. Detroit-based design brand Shinola will offer a limited edition Pure Sounds of Michigan vinyl with each turntable sold in June at stores throughout the country. The Shinola Hotel, created in partnership with Detroit-based commercial real estate firm Bedrock, will also include the vinyl in rooms outfitted with a turntable.
Conceptualized by Weber Shandwick Detroit, who works to help build the Pure Michigan brand through web, media, public relations and digital marketing, Pure Sounds of Michigan is a powerful reminder of the importance of nature, and a persuasive invitation to come explore the range of beauty that Michigan holds. The Pure Michigan brand was created by the Birmingham, Michigan office of McCann Detroit.
To learn more about Michigan’s state park centennial, visit michigan.gov/stateparks100.
The Michigan Economic Development Corporation is the state’s marketing arm and lead advocate for business development, job awareness and community development with the focus on growing Michigan’s economy. For more information on the MEDC and their initiatives, visit www.MichiganBusiness.org. For Pure Michigan tourism information, your trip begins at www.michigan.org. Join the conversation on: Facebook Instagram LinkedIn, and Twitter.
A total of 10 Michigan state parks provided sounds that were captured in Pure Sounds of Michigan, including:
- Porcupine Mountains State Park
- Tahquamenon Falls State Park
- Mackinac Island
- Petoskey State Park
- Tawas Point State Park
- Silver Lake State Park
- Ludington State Park
- South Higgins Lake State Park
- Belle Isle
- Warren Dunes State Park
The photo accompanying this story on Moody on the Market is a screen shot from the video The Making of Pure Sounds of Michigan, courtesy of the Michigan Economic Development Corporation’s Travel Michigan unit.
