At a time when businesses need the support more than ever before, there’s a robust new tourism website for the Saugatuck/Douglas/Fennville area that has been months in the works.
The Saugatuck Douglas Area Convention and Visitor Bureau has announced the launch of its new tourism website for the region, located at www.saugatuck.com. They say that the recently redesigned website remains “the best resource for visitors to find inspiring travel-planning information for their next trip to the Art Coast of Michigan, but now offers enhanced features and content for a better visitor experience.”
Anyone can now easily check for lodging availability and book directly for stays without ever having to leave the site. Website content and visuals have also been enhanced to support various interests with suggested experiences and itineraries that current day visitors seek— directly tying back those experiences to local businesses.
Interim Executive Director, Lisa Mize at the CVB says, “We know that our local businesses are always looking for ways to reach consumers, but some may lack the resources to do so,” and adds, “This redesigned website creates an engaging and robust platform to connect visitors with our local businesses and attractions.”
After months of behind the scenes work on the website, the new site officially launched on July 21st. The CVB enlisted Concept A Creative, a creative and brand marketing agency based in Spring Lake, and Aristotle Interactive, an interactive marketing and web design agency based in Little Rock, Arkansas, to develop the new site.
Mike Jones, Chairman of the Board of Directors, says, “This was a monumental collaborative effort between the CVB Staff, the Board of Directors, and our creative partners,” and adds, “Our goal was to provide more compelling and useful content to help potential visitors discover what our area has to offer and to provide them with a streamlined planning experience. I believe we’ve accomplished that with this new website.”
The Saugatuck Douglas Area Convention & Visitors Bureau is a membership-based organization with the mission to promote the area as a premier travel destination as well as strengthen and develop the economic vitality of the area and its members. They work to enhance the long-term development of the community through travel conferences and tourism strategies that bring together businesses that rely on tourism for revenue. For more information, you can visit the new website by clicking this link: http://www.saugatuck.com
The photo accompanying this story on Moody on the Market shows the tall ship Serenity as it passes by the docks at The Old Boat House Saugatuck, home of Retro Boat Rentals.
