Sarah Hadley, of CE Competitive Edge LLC, Stevensville, earned the certification of Master Advertising Specialist (MAS) administered by Promotional Products Association International (PPAI; ppai.org), the largest international not-for-profit association for more than 16,000 members of the $24-plus billion promotional products industry.
Sarah Hadley, MAS is an Account Executive at Competitive Edge and has been with the company for nearly 20 years, she joined the company in November 2003. Hadley takes pride in the completion of these certifications – not only for her own professional growth, but also for the added value they bring to her clients, co-workers and the promotional products industry as a whole.
The Certified Advertising Specialist (CAS), Master Advertising Specialist (MAS) and Master Advertising Specialist Plus (MAS+) Certifications are the promotional products industry’s premier professional designations. Individuals with a PPAI Certification are industry leaders — those who have attained a higher standard of professional competence, knowledge and experience. PPAI industry certification is acquired through a combination of dedicated certification classes, demonstrated years of employment in the industry, elective courses, and a successful demonstration of expertise. Certification is maintained through continuing education to ensure current knowledge and leading-edge professional skills.
The Master Advertising Specialist (MAS) Certification requires completion of and current CAS Certification, a minimum three years of experience in the promotional products industry, 15 MAS-level dedicated courses with quizzes and 35 MAS-level electives.