You always have to wonder, and perhaps worry, whether your timing is right when you step up to the window and launch a new business. Especially when your launch coincides with rapid movement across the world of a global pandemic. Well, in the case of 2Creative of Southwest Michigan, believe it or not that proved to be perfect timing.
As 2Creative, the boutique marketing shop anchored in St. Joe in the region, celebrates their first anniversary in business, they are also celebrating the addition of a new national client to the fold.
Sibling owners, Mason Johnson and Dawn Williams, have found success despite shutdowns, lockdowns, being relegated to virtual discussions and more.
Williams tells us, “As it turns out, we launched at the ideal time,” noting, “With most of the world working remotely and businesses in need of fast, affordable ways to keep their brand relevant, we were in this unique position to cut to the chase with clients. Mason and I are sort of hardwired to quickly identify a brand’s strengths and weaknesses then seamlessly create the marketing solutions.”
No strangers to award-winning campaign work, the launch of 2Creative in May of last year attracted numerous opportunities, but they stuck to their vision of partnering with a handful of clients ready for a fresh perspective. One such account is a new, fast food franchise to the U.S. called Crazy King Burrito. Johnson says, “Our skill set, design approach, and years of promotional experience was a perfect match for this awesome client,” adding, “Not to mention, the chance to help a brand define its voice, look and personality from the ground up is one of the single most satisfying challenges for a creative.”
Crazy King Burrito originated in Cozumel, Mexico where it remains a favorite stop for delicious, authentic food made fresh daily by a husband and wife team who use family recipes that have been passed down for generations. While on vacation on the island in 2015, Southwest Michigan residents Dave Schuck and Karen Garlanger fell in love with the restaurant and decided to work toward bringing it back to the States.
With the first franchise opening soon in the college town of Dayton, Ohio and more on the horizon, 2Creative is thrilled to be named the agency of record for all corporate marketing needs for Crazy King Burrito. That includes print to digital campaigns, in-house messaging, promotions, broadcast, and social media management. For more information on Crazy King Burrito or for franchise information, you can visit http://www.crazykingburrito.org.
On a mission to do epic work for cool clients, 2Creative offers a suite of marketing services from branding and promotions for both traditional and digital platforms. You can learn more about them at this link: http://www.2creative.shop.
