Southwest Michigan’s rock station WIRX is becoming a regional superstation.
Owner Mid-West Family Marketing & Media made the announcement with the launch this week that WIRX will now be simulcast on 94.3 FM in South Bend, in addition to continuing to broadcast at 107.1 FM in Southwest Michigan. WIRX also streams live via the website and the WIRX The Superstation app.
Vice President of Content Bill Gamble tells us WIRX has been incredibly popular in Southwest Michigan and the team decided to expand the station’s reach. He says listeners in South Bend will now be able to hear the same content their neighbors to the north hear.
“Everything that’s on in Southwest Michigan will now be broadcast in South Bend. We already know it’s a great radio station, now we’re expanding the audience. It’s literally going to more than double the coverage area. You’ll be able to hear the station from Southwest Michigan, though South Bend and Elkhart, and into Plymouth.”
Gamble says this is a huge move for WIRX and its popular on-air staff. Also, the change creates a big opportunity for advertisers.
“It’s making an already great value for advertisers even better. Business owners know people are mobile and they have a choice where to spend their money in our market. Now we’re serving up a larger potential audience to businesses across the region.”
Gamble says the WIRX superstation lineup will now include The BOB & TOM Show in the morning, John Cruz in midday, and Brock & Kiki – The Plan B Show in the afternoon.
Gamble calls it an exciting time for Mid-West Family Marketing & Media as it is now has launched its first regional superstation.
