Lazer Graphics in St. Joseph has a message for business owners:
“We are the source of company apparel your team members and best customers will WANT to wear!”
For over 45 years, Lazer Graphics has been known for school, booster club and athletic team shirts, hats and uniforms. More recently, Lazer Graphics has been quietly building a specialty in ‘better, nicer’ apparel that’s meant for wearing, not just for giving away as a promotional item. That may seem like a subtle difference, but if you are the business owner paying for the items, it’s extremely important.
Most business owners sincerely want to facilitate their team members to obtain and proudly wear their company logo, whether on the job or in the community. Co-owner and President Wes Barker and his staff at Lazer Graphics know precisely how to make that happen, and they ae eager to show your business how it works.
Barker explains that businesses are often overwhelmed when they try to ‘do it themselves’ online and are confronted with literally thousands of items on which they could put their logo. The key is knowing what you want to accomplish. Are you looking for giveaway tees for your Fair Booth or a kids’ team? Or, are you looking for apparel items your influencers will proudly wear on the job, or even on their own time?
Wes and his Lazer Graphics staff will sit down one-on-one with you to identify your goals, with a careful eye on your budget. From a basic polo shirt to a North Face fleece or ski jacket—it’s all available. And the custom design work from a Lazer Graphics artist will be included at no additional cost. The LG team prides itself on giving you a wide range of apparel items your people will treasure!
An increasingly important component of a successful corporate or company apparel program may be a Lazer Graphics private custom online ‘company store’, showcasing your available logo items to your employees or other authorized shoppers. Rather than trying to guess which apparel items will be popular, a range of items is offered, and employees choose the ones they prefer. Periodically, the orders are custom printed and delivered, avoiding extra inventory costs.
Financial arrangements for the private custom online company stores are flexible. Some companies give employees a spending allowance, some use gift cards, some simply offer the items for sale to authorized shoppers. But in every case, buyers select the items to which they are attracted, leading to a higher frequency of wear and prominent display of the company logo.
As Barker works to expand the business-to-business aspect of Lazer Graphics he wants potential customers to be aware of other products and services that are available—not just apparel.
For example, LG’s wide format printer can be used for certain signs and banners, as well as window decals and even metal signs and vehicle lettering. While these are not major segments of Lazer Graphics business, they are available as a service to customers, avoiding the need to deal with multiple suppliers and positively contributing to consistency in the visual presentation of your business identity.
Lazer Graphics also provides a wide range of ‘promotional products’—from pens to mugs to thumb drives, all displaying your company logo. Again, the goals are consistency, efficiency, and convenience for the customer. Wes points out that there are literally thousands of options available in promotional products, and many look almost exactly alike. However, the quality and pricing may be very different. Lazer Graphics experts know their way around the ‘promo product jungle’ and can help you find your way!
Barker says that professional team at 3001 South State Street, St. Joseph is one of the most important reasons to choose Lazer Graphics as a creator and supplier of apparel and promotional items. Ten fulltime staff members in a 16,000 square foot facility make a difference vs a disembodied voice on the phone or a ‘fill in the form’ website.
Wes invites businesses in Southwest Michigan to come in and experience the knowledge and expertise of his staff of sales conultants and graphic designers. An appointment is helpful, but not critical. Even walk-in customers learn a lot from the items on Lazer Graphics big ‘display wall’ and a conversation with staff members. Barker says face to face contact with the customer helps drive the creative brainstorming that leads to a winning product design or the choice of perfect apparel or promotional items.
“The touch and feel of an item is important,” says Wes. “You can’t get that online. Whether it’s the texture of the fabric in a shirt or the feel of a coffee mug in your hand, it’s just not the same online. When we meet with you, we get down to what you really want for your employees or customers. And when they’re happy, you look like a hero. It’s our job to help you achieve that!”
Wes Barker invites you to reach out to him personally—no obligation—to learn more about how Lazer Graphics can help you build a better image through how you visually present your business in apparel, promotional products, signs, banners or decals.
Contact Information:
269-926-1066
Wes@LazerGraphics.com
3001 South State Street, St. Joseph, MI 49085
