AAA Commits $1-M to Improve Social Justice & Equality

Backed by more than a century of support for safety and security for public traffic safety, AAA-The Auto Club Group has announced today a $1-million commitment for the creation and development of programs aimed at improving social justice and equality in the communities they serve centered on bias and cultural awareness and diversity. They add that the $1-million is an initial investment, holding out the premise for more down the line. As a major symbol of their commitment they are lighting up the Dearborn Campus in honor of George Floyd as shown in the photo accompanying this story on Moody on the Market.

AAA delivers traffic safety and drivers education programs to help support safe roadways and safe drivers, even as their iconic School Safety Patrol Program is celebrating 100 years of existence promoting and aiding youth and families in local communities nationwide. The company plans on expanding these programs to help educate and support safety and security during traffic stops and enhance community relations initiatives promoting safety and security for everyone.

Joseph J. Richardson, Jr., President and CEO of AAA-The Auto Club Group, says, “As an organization founded to promote safety and security, AAA believes everyone deserves the equal right to both.”

While things are still in the early planning phase, AAA is committed to developing a new division within its organization that will be solely dedicated to promoting racial equity and equality for individuals adversely impacted in their communities. The program will aim to support initiatives that address socioeconomic disparities and advocate for equal justice for African Americans and people of color. AAA will incorporate those initiatives into their existing programs and implement them throughout its 14-state footprint.

To symbolize their commitment, commuters traveling alongside the southbound Southfield Freeway between Ford Road and Hubbard Drive in Dearborn, will see a beautiful glowing mural on the side of its headquarters building commemorating the late George Floyd whose senseless death has been the latest rallying cry for real change in social justice across the nation.

The Auto Club Group (ACG) is the second largest AAA club in North America. They and their affiliates provide membership, insurance, banking, financial services, and travel offerings to over 13.5 million members across 13 U.S. states, the province of Quebec and two U.S. territories.

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