St. Joseph marketing agency Aisle Rocket, which also has offices in Chicago and Chattanooga, has announced today their merger with Target Data of Chicago which will result in a new data-driven marketing agency focused on helping their clients drive revenue through e-commere and omnichannel experiences. The new entity will operate under the Aisle Rocket brand name going forward.
Target Data, is a full-service marketing agency that helps brands harness data to drive growth. They today entered into an agreement to merge with Aisle Rocket, a leading Chicago-based creative services agency specializing in content and user experience, with a major presence in the Edgewater District of St. Joseph.
The Aisle Rocket entity will add comprehensive creative, UX, content, and e-commerce capabilities to Target Data. Target Data itself recently finalized the acquisition and integration of Social Fulcrum, a Boston-based agency that specializes in large-scale Facebook advertising.
The new company, operating under the Aisle Rocket brand name, will be headed up by Ross Shelleman, CEO of Target Data as Chief Executive Officer. Ronda Scalise, President of Aisle Rocket, will become Co-President along with Marshall Gibbs, the current President of Target Data.
Company officials say that the combined strengths of Target Data, Social Fulcrum and Aisle Rocket will provide clients with end-to-end capabilities across technology, data, analytics, paid media, creative services, and e-commerce channels. The newly formed Aisle Rocket will bring together a leading team of marketing strategists across a multitude of industries and disciplines that will work with clients to drive revenue through paid media and cutting-edge e-commerce solutions.
Shellleman says, “Our mission is to drive revenue for our clients, not win awards. Building off of our data and technology backbone and deep paid-media experience, creative and e-commerce solutions were the logical next step. Having the ability to take the consumer the last mile through a well-thought-out user experience and e-commerce platform is crucial. Having these services in-house to support the entire consumer journey is paramount.” He adds, “This integrated approach will allow us to continue our unrelenting focus on driving revenue for our clients. We now have the ability to be truly integrated in our approach.”
The combined company will have over 125 employees across 3 offices in Chicago, Boston, and St. Joseph. The combination will continue to serve clients such as Whirlpool Corporation, Custom Ink, BJ’s Wholesale Club, PODS, Badcock&More Home Furniture, and The Shedd Aquarium in Chicago.
Ronda Scalise, President at Aisle Rocket, says “We have always known that data has incredible power to inform and enhance creative services. Marrying our deep expertise in creative, user experience, storytelling, and e-commerce with Target Data’s paid-media and data capabilities will be incredibly impactful to our clients’ bottom lines.” She adds, “Data is the foundation of effective storytelling – it’s what drives relevance, personalization, measurement, and overall marketing performance.”
Aisle Rocket is a full-service performance marketing and creative services agency that utilizes data and technology to drive revenue through best-in-class creative services and media execution. Aisle Rocket’s managed Customer Data Platform (CDP) allows a brand’s 1st party data to inform omni-channel online and offline media execution supported by world class creative, content, and UX.
Learn more online at this link: https://aislerocket.com/
