An Allegan corporate giant has won prestigious national recognition for their campaign against cigarettes dubbed “Quitting is Better.”
Allegan’s Perrigo Company has announced that its “Quitting is Better” nicotine replacement therapy campaign has won a notable national award for the Best Over-The-Counter Corporate Social Responsibility Campaign.
Perrigo was selected as the winner for innovation and strategic marketing by a panel of volunteer judges comprised of industry representatives that are members of the Consumer Healthcare Products Association (CHPA). The award was presented last week at the CHPA Education Foundation Annual Gala at The Plaza Hotel in New York City.
For the campaign, Perrigo partnered with the American Cancer Society on marketing programs in major retailers and e-commerce outlets across the United States to help smokers quit the habit. The consumer-facing campaign ran from October 2018 through January 2019, where 500 million impressions of campaign messaging were distributed through digital and traditional media.
Jeff Needham, Perrigo’s President, U.S. Consumer Self-Care, says, “We are proud of the impact Perrigo, our retail partners and the American Cancer Society had on consumers across the United States. As a global consumer self-care company, we offer health and wellness solutions to consumers, including products to help them quit smoking. This award marks the first of its kind for Perrigo’s U.S. business and we are honored to be recognized for this contribution.”
For the Corporate Social Responsibility Campaign, Foundation judges awarded the campaign that most successfully raised awareness or positive sentiment towards a health-related cause/issue in an authentic and effective way.
Perrigo Company is dedicated to making lives better by bringing, “Quality, Affordable Self-care Products,” that consumers trust everywhere they are sold. The Company is a leading provider of over-the-counter health and wellness solutions that enhance individual well-being by empowering consumers to proactively prevent or treat conditions that can be self-managed. You can visit online at this link: http://www.perrigo.com
The photo accompanying this story on Moody on the Market is for illustration purposes only and does not represent the Perrigo award winning campaign.
