The Maytag Man’s chiseled good looks have drawn a lot of double takes since Colin Ferguson took over the role nearly half a dozen years ago, and while he hasn’t captured the coveted title of People Magazine’s Sexiest Man Alive, his handlers at Maytag are doubling down on his good looks with a “double-truck,” two-page spread in the current Sexiest Man Alive issue hitting newsstands to proclaim their own Maytag is “2019’s Sexiest Appliance Alive.”
Maytag marketers in Benton Harbor say, “From cooking a romantic dinner and doing the dishes every night, to doing the laundry even when it’s not laundry day, there’s no question, this kind of dependability around the house is sexy. No need to search high and low or download the latest dating app, this triple threat of power, dependability, and hard work is why Maytag is 2019’s Sexiest Appliance Alive.”
From musicians to television and film stars, People releases its popular Sexiest Man Alive issue highlighting its picks for the most attractive, hardworking and impressive men every November. The November 25th Sexiest Man Alive issue – hitting newsstands this Friday, November 15th – includes a two-page advertising spread featuring Maytag, announcing its Sexiest Appliance Alive campaign.
Allison Gillespie is Senior Brand Manager for Maytag. She says, “We often hear from consumers who find the Maytag Man attractive,” adding, “Since the Man is the embodiment of a Maytag appliance, there’s no better way to highlight the brand’s most attractive quality – dependability – than with the Sexiest Appliance Alive campaign.”
Gillespie says as 2019’s Sexiest Appliance Alive, “Maytag knows how to push the right buttons and, as the strong and silent type, believes actions speak louder than words. While Maytag may not whisper sweet nothings, owners can count on Maytag to chill in the kitchen, cook dinner, and do the dishes.” All that dependability comes with a 10-year limited parts warranty because Maytag is committed to delivering products that are built to stand the test of time.
Gillespie argues, “Nothing is sexier than a dependable partner in the home,” and adds, “For more than a century, we’ve seen how Maytag brand’s combination of dependability and desirability has increased its appeal, and we want to show that off in a fun way.”
Maytag is bringing the #SexiestApplianceAlive to life with a 360-campaign including the spread in People’s Sexiest Man Alive issue, a homepage takeover with digital banners on People.com, plus additional social media content on Facebook, Twitter, Instagram and YouTube, as well as collaborations with influencers across the country.
Gillespie says you can take Maytag home and give 2019’s Sexiest Appliance Alive for a spin by visiting online at this link: http://maytag.com/sexy
By the way, in case you’re wondering who is the Sexiest Man Alive for 2019, it’s Grammy Award winning singer John Legend.
For more than a century, Maytag appliances have been synonymous with dependability and durability. For over 100 years- Maytag has an enduring tradition of quality production and powerful performance.
It was in January of 2014 that Maytag introduced America to the Maytag Man – a dependable machine and the human embodiment of the durability, reliability and power inside all Maytag appliances. In addition to creating durable appliances, Maytag also is a dependable partner to the Boys & Girls Clubs of America in their effort to support communities across America and help young people achieve great futures.
