Add another notch to renowned photographer Josh Nowicki’s impressive belt…this time on the side of a can of your favorite Michigan-born Ginger Ale — Vernors.
Nowicki’s photographic talents have been captured and etched into one of the limited edition coastal landmark cans from homegrown Vernors, as the company is once again partnering with Pure Michigan to celebrate the Great Lakes State’s iconic lighthouses, with limited edition cans featuring seven of them this summer.
The lighthouses showcased during the promotion include not only the local favorite at St. Joseph’s North Pier, but also the familiar lights at Forty Mile Point in Rogers City, Old Mackinac Point in Mackinaw City, Point Iroquois at Brimley, Point Betsie at Frankfort, Little Sable Point in Mears, and the oldest lighthouse in the state, Fort Gratiot at Port Huron.
This is the second year Vernors has teamed with Pure Michigan, the organization which promotes travel and tourism for the state, to highlight the famous lighthouses on cans. Last year, the collectible series showcased five other Michigan lighthouses including Big Sable Point, Crisp Point, Eagle Harbor, Grand Haven and Tawas Point.
Beth Hensen is Market Development Manager for Keurig Dr Pepper, which owns and licenses the Vernors brand. She tells us, “Vernors is a Michigan original with a proud 152-year heritage and a devoted following in the state unlike any other soft drink, and we want to celebrate what makes this state such a special place to both live and visit.” She adds, “Through this promotion, we hope our fans will enjoy these keepsakes and be inspired to visit and take pride in these one-of-a-kind coastal treasures.”
Meanwhile, Travel Michigan Vice President Dave Lorenz says, “We’re delighted to be partnering once again with Vernors to feature our state’s picturesque lighthouses.” Travel Michigan is part of the Michigan Economic Development Corporation. Lorenz notes, “With 129 lighthouses standing along 3,200 miles of Great Lakes coastline, we are proud of these iconic landmarks that make Michigan unique.”
The lighthouse cans will be sold in 12-packs of Vernors and Diet Vernors at retailers throughout Michigan and will be available from now to mid-October. Customers will soon start seeing product displays popping up in stores across the state.
Vernors is the oldest available ginger soda in the U.S., created in 1866 by Detroit pharmacist James Vernor. It is one of 125 brands in the portfolio of Keurig Dr Pepper, a leading coffee and beverage company in North America with annual revenue in excess of $11 billion. The Company holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S.
The Michigan Economic Development Corporation is the state’s marketing arm and lead advocate for business and community development with the focus on growing Michigan’s economy. For more information on the MEDC and their initiatives, visit www.MichiganBusiness.org. For Pure Michigan tourism information, your trip begins at www.michigan.org. Join the conversation on: Facebook, Instagram, Pinterest, and Twitter.
The photo accompanying this story on Moody on the Market is courtesty of the Southwestern Michigan Tourist Council at I-94 and Pipestone in Benton Harbor.
