A clean, contemporary new logo seems to be just about right for the Amana appliance brand as the company rolls out a fresh new look to accompany the tag line of "Just Right" which was launched last year. It marks the first new logo roll-out for the Amana brand in more than 80-years.
Amana, the brand known for inventing the first microwave, and now a brand in Benton Harbor-based Whirlpool Corporation's line-up, has become an authority on value appliances, with priced-right, easy-to-use, quality products.
The evolution of the new logo's design reinforces Amana brand's position and aligns with what the brand stands for and delivers today: simplicity, quality and value. Additionally, the logo's streamlined and modernized look improves its legibility and appeal on the sales floor. Here's the new look:
Bill Beck is Vice President of Brand Marketing. He says, "We are proud of Amana brand's 80 years of innovation." He reports, "We looked at what the Amana consumer truly wants in a home appliance and used it as inspiration for the future of the brand, from the design of the new logo to the thoughtful product features."
Amana was first established in 1934, and boasts a history of designing innovative cooking, dish, laundry and refrigeration household appliances. With its introduction of the original countertop microwave in 1967, Amana was put on the map as a brand dedicated to bringing convenience to consumers' lives. Amana brand is part of Whirlpool Corporation, the world's number one major appliance manufacturer in the world, with approximately $21-billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers throughout the world.
Here's the link to Amana's new campaign website: http://JustRight.Amana.com
